Creator Facebook Mark Zukerberg Success Story

Facebook has become the most adorable social media tool and has been used by million of users. Today, i am going to discuss Creator Facebook Mark Zukerberg Success Story who belives, there is no shortcut to Success, born in White Plain New York, US on May 14, 1984. He is Jewish by ethnicity and living in California, Palo Alto.

Nobody thought that during early childhood that this small kid soon going to become World most successful entrepreneur and Youngest Billionaire in the world. It happened and we all have become witnessed of his success.

Basically he started out as an American computer programmer and then journey take him to achieve the dream of success by creating the social networking site, Facebook which was co-founded as a private company in 2004 by Zuckerberg and classmates Dustin Moskovitz, Eduardo Saverin, and Chris Hughes while they were students at Harvard University.

During studies at Harverd, Mark developed a program called CourseMatch, which allowed users to make class selection decisions based on the choices of other students and also to help them form study groups. After a short time, he created another program called Facemash that let students select the best looking person from a choice of photos.

According to Zuckerberg's roommate at the time, Arie Hasit, "he built the site for fun." Hasit explains: 

We had books called Face Books, which included the names and pictures of everyone who lived in the student dorms. At first, he built a site and placed two pictures, or pictures of two males and two females. Visitors to the site had to choose who was "hotter" and according to the votes there would be a ranking.

Mark launched Facebook from his Harvard dormitory room on February 4, 2004 and after the significant success of Facebook, he wasn't able to continue his education and finally marked as "drop out".

Mark became the world's youngest billionaire in 2008, aged 25, and just last year - six years after he started the company - his personal wealth was estimated to be $13.5billion.

The Oscar winning film "The Social Network" was the inspiration version of Mark's struggle for success. The film follows the Harvard undergraduate testify in two lawsuits filed against him over Facebook - one by his former business partner and friend Eduardo Saverin, played by Andrew Garfield, and one filed by the Winklevoss twins.

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Branding Strategy of Coca Cola Company

Successful branding strategy of Coca Cola making it distinguishable among competitors and also emerging as most desirable drink to their customers.

Do you know Coca Cola is the most famous brand around the world and why? Is it good in taste? or looks nice or what the other matter that make it good in all territories around the world.

Pharmacist, John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlantaw, Georgia then it covered the whole world due to prudent marketing and innovative branding.

Coca-Cola is the amalgamation of two ingredients: Cocaine and Caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut, leading to the name Coca-Cola (the "K" in Kola was replaced with a "C" for marketing purposes).

A can of Coke (12 fl ounces/355 ml) has 39 grams of carbohydrates (all from sugar, approximately 10 teaspoons), mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories. The caramel coloring found in Coca-Cola is produced using sulfites and ammonia, which can lead to a distinct sulfuric taste at times.

The main ingredients are: Carbonated water, Sugar (sucrose or high-fructose corn syrup depending on country of origin), Caffeine, Phosphoric acid, Caramel color (E150d), Natural flavorings.

What is Branding?
Branding is one of the paramount part for any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need?

These are the things that John Styth Pemberton knows very well and incorporated successfully to endorse Coca Cola as a brand of carbonated drink.

Coca-Cola has been able to survive and grow in an ever-changing market because of its ability to systematically innovate and deliver new products. In the late 90s the company, typically showing earnings growth of 15-20% per year, turned in three straight years of falling profits. It was apparent that the market was changing and in order to keep up with these changes, Coca-Cola had to move from a single core product to a total beverage company.

A Coca-Cola fountain dispenser was developed for use on the Space Shuttle as a test bed to determine if carbonated beverages can be produced from separately stored carbon dioxide, water and flavored syrups and determine if the resulting fluids can be made available for consumption without bubble nucleation and resulting foam formation.

Brand building techniques by Coca Cola

Inspiring Logo: The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and choose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period.

Brand Advertising: Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and street car signs.

Brand messaging: Cola Cola management knows very well about brand communication and tactics to listen that communication by their customers. They prepared program and launched a successful campaign which not only presenting the product with innovation but also encouraging their customers using appropriate brand messaging to show long term loyalty and commitment.

Integrate your brand:. They used all sorts of communication tools to launch proper branding campaign and encourage their audience by doing significant road shows.

Commitment, Dedication, and Hard work is the most prior requirement to become successful and Cocal Cola management knows about it in a very well manner.   There are many factors contributing to Coca-Cola's success, however, I believe that their key success factors are Marketing, Innovation, and Globalization.

Branding Tag-lines: The art of branding communication is to send proper, concise, short and quality message to their customers. Their management used this techniques propagate different slogan at global level. Check out Coca Cola Slogans

Their branding team came up with the mission to inspire the world with thrust quenching drink. Their values serve as a compass for their actions and to describe how to behave in the world. They intent to deliver the Courage to shape a better future, Collaboration, Accountibility, Passion, Diversity, Quality and Integrity.

During the race of success, Coca Cola has has been criticized due to adverse health effects but the management decided to control this message with prudence and sensibility and still Coca Cola is the top brand not only in America but also in other regions/continents. Various religious matter also encountered, to tackle the issues, the came with the brand of Mecca Cola introduced in Middle east and other Islamic countries.
Diet Cola is also the product for Dieters that has been used by masses world wide.

Currently the brand is available in more than 200 countries in every nukes and corner. Their business development and growing strategies making it a superb brand with time also giving lesson to those who not only wants to have Coca Cola but also want to grow their business like Coca Cola..

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